According to Yankelovich, a market research firm in the USA, the average individual can see up to 5000 advertisements a day as compared to around 2000, 20 years ago. Everyday in South Africa we see advertisements on street poles, television, the internet, free and paid for newspapers - the list is endless. I remember reading once that for a free newspaper to succeed it needs to comprise 70% advertising and 30% news content. No wonder these papers are so full of adverts A buzzword in many media circles today is the use of "Subliminal Advertising". This is when hidden messages are embedded into an advertisement to either better reflect there logo and brand or entice customers to purchase there product.
|